Why simplicity is simply getting more and more important
Oh boy! How unbelievable complex did this world become?! So many information; coming through all kind of channels. So many decisions. So much distraction. Under those circumstances it’s unfortunately easy to loose focus and forget the essential things.
A.T. Kearney created a nice graphic on this:
We poor humans simply can’t cope with the ever increasing complexity of the modern world. That’s why it is so important, to remind yourself again and again that things can also be really simple. The most important moments in live are usually not complex but pure and uncomplicated. And THAT’S exactly the role of the slim made watch – to get you back on track when there is too much going on and your head is spinning. You find more on this also on THE BRAND.